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Pat Dwight

Pat Dwight

How to Walk Out of a Meeting with Clarity

Our customers often say things that we misinterpret. These conversations can often ramble on or go off course – and it is quite common. The result is that vague or unclear statements pass by without you getting clarification ... or are simply ignored altogether.

If This Article Gives You aGrin, Then I've Done My Job

Recent headlines are rather disquieting. As one who reads a lot to stay current on what is going on in our world (past, present and beyond) it struck me that writing one more “how to” article for this post today was going to bore me, and I suspect that you too would find it thus.

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Let's Talk Videos - Boost Your Corporate Comms

Given today’s technology there’s a broad spectrum of approaches to your communications toolkit. Traditional printed promotional materials are costly, consume time to produce and often aren’t widely read because people won’t stop long enough to read them. Everyone wants to see “bits and bytes” of information that fit into their busy day.  .

Clarity Helps With Brand Strategy

Likely you already know what your brand stands for, how it differs for each of your target audiences, profiles of customers, and have an honest view of where your brand ranks among competitors. You should already understand how you differentiate yourself from the competition.

Re-evaluate Your Loyal Customers' Spending Habits

Historically many companies have focused on customer retention rather than customer acquisition. But according to Gartner’s annual CMO Spend Survey, in 2018, companies will be investing in customer retention, but will likely spend more compared to customer acquisition by a ratio of two to one.

Let's Assume That You Have A Well-Nurtured Email Database

Let's also assume that you use these emails vigorously to reach those with whom you want and need to communicate regularly. Good. You get a nice Gold Star on your scorecard..

Protection Against Passwords, Phishing & Hacking

If computer users devise a random password with a mix of characters and case, it is hard to guess; but most don’t because random strings are difficult to remember.

Telling Your Customers Their Prices Are Going Up

Customers will pay more if you give them reason to do so; Below are several key steps for communicating a price increase. Things such as Inflation - Increased Competition - Higher Wages - Expansion - you don't really have options to these factors. Whatever your reason for raising prices, treating your customers as a friend and partner is the best strategy.

Hints To Creative Lead-Generation Content

LinkedIn's global content marketing head develops content targeting approximately 450 million users. His task is converting interested users into paying for the company's business solutions and premium subscriptions. He and his team also drive the lead generation bus.

Now, do I have your attention?

Your website is the window to your company and most often the best place to collect high-quality leads. But, does it stand up to the test or flop? If it is more than two years old, you may want to re-think re-gearing some important areas. Unfortunately, tired websites don't inspire anyone to do anything!

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