HQZ Blog

Can We Talk?  HQZ Blogs Offer Business & Operational Information To Help Our Clients

Pat Dwight

Pat Dwight

Now, do I have your attention?

Your website is the window to your company and most often the best place to collect high-quality leads. But, does it stand up to the test or flop? If it is more than two years old, you may want to re-think re-gearing some important areas. Unfortunately, tired websites don't inspire anyone to do anything!

news business  Differentiate or Die!

What makes you more unique, more valuable, and more visible in your marketplace?  The old saying "Differentiate or Die" rings true today more than ever and having a unique selling proposition (USP) will dramatically improve your company’s positioning and marketability by creating the following:

07 February 2017 Blog

What's The Point

news business  Worldwide Social Network Ad Spending Rising

Experts expect worldwide social network ad spending could rise to $36 billion in 2017. That's some big growth. Those in your firm responsible for marketing should be aware that social channels have already changed and going forward will provide more relevant content and less promotional content.

news business  2017 Digital Marketing Vision

As a result of dramatic upturns in improved search functionality, social media became one of the fastest growing market drivers in 2015 and 2016. What changes in 2016 made the biggest impact on your marketing initiatives?

news business  The Law and Social Media

Are You Aware of the Legal Risks Associated With Proper Social Media Etiquette? Below are several topics that can and do happen in social media posting. Each highlights important considerations you and your web master should consider.

news business  Sorta Like A Bull Ride ... Success Can Be Elusive

Brands may be spending more money on Facebook ads, but the creative effort misses the mark far too often.  Blurred porduct shots and imcomprehensible pitches are everywhere, causing the ad to be ignored or fall to the wayside.

news business  Relationship Management: What's Love Got To Do With It?

Understanding and using effective strategies to manage critical inbound leads is basic.  The four tactics that consistently bring winning results include: Promptness, Persistence, Personalization, and Performance.

news business  49% of Consumers Age 66+ Shop A Lot Too

That's why the Better Business Bureau (BBB) recommends that business owners include the aging population in their branding and marketing. Why?  Because seniors buy lots of stuff and represent a big market in today's economy.

28 September 2016 Blog

They Say ...

news business  Do You Know If They Are Listening?

Since 77% of online shoppers take time to read product or service reviews before making an online purchase decision, using testimonials in your marketing message just makes good sense.

news business  Balancing Crisis Communication

Regularly Communicating With Customers & Prospects Helps Maintain Balance During Troubled Times.

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