Differentiate or Die!
What makes you more unique, more valuable, and more visible in your marketplace? The old saying "Differentiate or Die" rings true today more than ever and having a unique selling proposition (USP) will dramatically improve your company’s positioning and marketability by creating the following:
Worldwide Social Network Ad Spending Rising
Experts expect worldwide social network ad spending could rise to $36 billion in 2017. That's some big growth. Those in your firm responsible for marketing should be aware that social channels have already changed and going forward will provide more relevant content and less promotional content.
2017 Digital Marketing Vision
As a result of dramatic upturns in improved search functionality, social media became one of the fastest growing market drivers in 2015 and 2016. What changes in 2016 made the biggest impact on your marketing initiatives?
The Law and Social Media
Are You Aware of the Legal Risks Associated With Proper Social Media Etiquette? Below are several topics that can and do happen in social media posting. Each highlights important considerations you and your web master should consider.
Sorta Like A Bull Ride ... Success Can Be Elusive
Brands may be spending more money on Facebook ads, but the creative effort misses the mark far too often. Blurred porduct shots and imcomprehensible pitches are everywhere, causing the ad to be ignored or fall to the wayside.
Relationship Management: What's Love Got To Do With It?
Understanding and using effective strategies to manage critical inbound leads is basic. The four tactics that consistently bring winning results include: Promptness, Persistence, Personalization, and Performance.
49% of Consumers Age 66+ Shop A Lot Too
That's why the Better Business Bureau (BBB) recommends that business owners include the aging population in their branding and marketing. Why? Because seniors buy lots of stuff and represent a big market in today's economy.
Do You Know If They Are Listening?
Since 77% of online shoppers take time to read product or service reviews before making an online purchase decision, using testimonials in your marketing message just makes good sense.
Balancing Crisis Communication
Regularly Communicating With Customers & Prospects Helps Maintain Balance During Troubled Times.
Remembering Abby Road
Years ago on a business trip to London I took a group of 50 company super star sales team employees in recognition of their achievements in exceeding annual sales quotas ... and wound up on Abby Road!