Striking The Right Chord
Inspiring someone to pause, read, analyze your marketing message and then make a buying decision, requires that your advertising do more than present a passive pitch or use a cute puppy image.
It should strike a chord with your audience by appealing to their intellect and emotions.
How Does a Creative Agency Reposition Clients With Mature, Well-defined Marketing Campaigns ... Into New, Broader Markets?
When do you introduce corporate and/or product branding into that client’s marketing strategy? And, when do you discuss all of this with your clients?
Technical jargon is great when talking to someone in a peer group but usually misses clearly communicating to those who actually make a buying decision...ya know, the ones we work so hard to attract and spend loads of money to influence.