HQZ Blog

Can We Talk?  HQZ Blogs Offer Business & Operational Information To Help Our Clients

HQZ Blog
Wednesday, 31 August 2016 00:00

Remembering Abby Road

news business  Remembering Abby Road

Years ago on a business trip to London I took a group of 50 company super star sales team employees in recognition of their achievements in exceeding annual sales quotas ... and wound up on Abby Road!

Published in Blog
Tuesday, 23 August 2016 00:00

Striking The Right Chord

news business  Striking The Right Chord

Inspiring someone to pause, read, analyze your marketing message and then make a buying decision, requires that your advertising do more than present a passive pitch or use a cute puppy image. 

It should strike a chord with your audience by appealing to their intellect and emotions.

Published in E-Marketing
Wednesday, 10 August 2016 00:00

Crossroads: Brand Repositioning

news business  How Does a Creative Agency Reposition Clients With Mature, Well-defined Marketing Campaigns ... Into New, Broader Markets?

When do you introduce corporate and/or product branding into that client’s marketing strategy? And, when do you discuss all of this with your clients?

Technical jargon is great when talking to someone in a peer group but usually misses clearly communicating to those who actually make a buying decision...ya know, the ones we work so hard to attract and spend loads of money to influence.

Published in Print Design

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