Remembering Abby Road
Years ago on a business trip to London I took a group of 50 company super star sales team employees in recognition of their achievements in exceeding annual sales quotas ... and wound up on Abby Road!
Striking The Right Chord
Inspiring someone to pause, read, analyze your marketing message and then make a buying decision, requires that your advertising do more than present a passive pitch or use a cute puppy image.
It should strike a chord with your audience by appealing to their intellect and emotions.
How Does a Creative Agency Reposition Clients With Mature, Well-defined Marketing Campaigns ... Into New, Broader Markets?
When do you introduce corporate and/or product branding into that client’s marketing strategy? And, when do you discuss all of this with your clients?
Technical jargon is great when talking to someone in a peer group but usually misses clearly communicating to those who actually make a buying decision...ya know, the ones we work so hard to attract and spend loads of money to influence.