Differentiate or Die!
What makes you more unique, more valuable, and more visible in your marketplace? The old saying "Differentiate or Die" rings true today more than ever and having a unique selling proposition (USP) will dramatically improve your company’s positioning and marketability by creating the following:
Worldwide Social Network Ad Spending Rising
Experts expect worldwide social network ad spending could rise to $36 billion in 2017. That's some big growth. Those in your firm responsible for marketing should be aware that social channels have already changed and going forward will provide more relevant content and less promotional content.
2017 Digital Marketing Vision
As a result of dramatic upturns in improved search functionality, social media became one of the fastest growing market drivers in 2015 and 2016. What changes in 2016 made the biggest impact on your marketing initiatives?
The Law and Social Media
Are You Aware of the Legal Risks Associated With Proper Social Media Etiquette? Below are several topics that can and do happen in social media posting. Each highlights important considerations you and your web master should consider.