Survival in business today is forcing companies to reexamine their marketing approach. It's now time to formulate a broadened strategy and implement a content marketing calendar. In 2016 successful companies marketing strategy must do more than merely go back to the basis.
Lead generation helps your company increase brand awareness, build relationships, generate qualified leads, and ultimately close deals. It is useful for small and large firms, and in B2B and B2C companies.
Customers have long been taking their complaints online. So, if you want to maintain a reputation for good or great customer service you’d better respond. Today, disgruntled customers can share their dissatisfactions, ranging from conversational complaint to full websites devoted to attacking the “offending” firm.