But, You Didn't Deliver What You Promised ...
Does this ring a bell with you ... you hire a vendor to provide a service to your company and it goes terribly wrong?
Several years ago as the Mar-Comms Director for a large technology innovator on the ‘client side’ of the fence, I conducted a PR agency review seeking help in enriching our media presence, enhance our brand awareness and grow the company.
Once the initial research (verifying references, identifying, interviewing, testing, comparing and final selection of the background review) was completed, my colleagues and I were satisfied that our efforts had brought us to the best candidate, and we signed a limited retainer with them.
A few years ago we decided to test market an idea that sounded, well, a little crazy.
As a web design firm, we have created and designed several hundred websites. Some very deep with 70+ pages, and others a modest five-six-page versions that suited the client's needs as an Internet 'placeholder' .
When clients call, they like our work and are interested in discussing 'what it will take' to design a website for them. During a staff meeting these client questions brought us to an interesting 'What If' discussion and we decided to take a run at it.
A recent article on Top Performers and what makes them tick came across my desk the other day. It reminded me about the learning methods of behavioral conditioning through experiments using laboratory experiments ... which use three basic conditioning strategies:
- Positive reinforcement - based on a reward for some activity
- Negative reinforcement - based on a form of punishment for an activity
- Aversive conditioning - conditioning that teaches and maintains a specific behavior
Anyone who has ever been a manager of another person or staff learns these basics either in school or in the school of hard knocks - called OJT (on-the-job-training).
If you aren’t keeping your website up-to-date, you are missing many business opportunities. Your website sits on the Internet and is surrounded by zillions of others. If your website isn't 'rippling' the surface of the Internet, it very quickly might fade out of sight altogether.