Do You Know If They Are Listening?
Since 77% of online shoppers take time to read product or service reviews before making an online purchase decision, using testimonials in your marketing message just makes good sense.
Remembering Abby Road
Years ago on a business trip to London I took a group of 50 company super star sales team employees in recognition of their achievements in exceeding annual sales quotas ... and wound up on Abby Road!
Striking The Right Chord
Inspiring someone to pause, read, analyze your marketing message and then make a buying decision, requires that your advertising do more than present a passive pitch or use a cute puppy image.
It should strike a chord with your audience by appealing to their intellect and emotions.