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Interesting Digital Audiences Preferences:
- 52% of all marketers have found a customer on Facebook in 2013
- 67% of B2B companies that blog generate more leads than those who don’t
- 43% of all marketers found a customer via LinkedIn in 2013
- Advertising with customer testimonials are 89% more effective than ads without
Traditional marketing approaches are losing effectiveness to user-generated content, especially to customer reviews.
Branding & Marketing Essential Tactics:
- Build Trust
- Enhances Brand Perception
- Drives Sales
Conclusion: Many times people listen to the advertiser less and look more to doing their own research or asking their peers to help them decide whether to purchase, or not. So, having your brand visible in your market sphere matters.
If you don't, you can bet that your competitiors are!