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28 September 2016 Published in Blog Written by 

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news business  Do You Know If They Are Listening?

Since 77% of online shoppers take time to read product or service reviews before making an online purchase decision, using testimonials in your marketing message just makes good sense.

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Interesting Digital Audiences Preferences:

  • 52% of all marketers have found a customer on Facebook in 2013
  • 67% of B2B companies that blog generate more leads than those who don’t
  • 43% of all marketers found a customer via LinkedIn in 2013
  • Advertising with customer testimonials are 89% more effective than ads without

Traditional marketing approaches are losing effectiveness to user-generated content, especially to customer reviews.

Branding & Marketing Essential Tactics:

  1. Build Trust
  2. Enhances Brand Perception
  3. Drives Sales

Conclusion:  Many times people listen to the advertiser less and look more to doing their own research or asking their peers to help them decide whether to purchase, or not.  So, having your brand visible in your market sphere matters.

If you don't, you can bet that your competitiors are!

To learn more about branding and marketing essential tactics Call HQZ Experts at 949-454-6149 or email: This email address is being protected from spambots. You need JavaScript enabled to view it..

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Last modified on Wednesday, 28 September 2016 14:47

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