We almost never think about the lifespan of our website. We bought it and it's there for us 24/7. Right?

That is of course until you go to your website and get a message that says either “Error", "try again” or even worse, “This url is available for $9.99 Today”.

Yikes.

HQZ’s philosophy on web hosting is to allow or enable clients to establish their own relationship with the host company with whom they want to work – they either already have an existing relationship with or have selected a specific host.

  Do your PowerPoint Presentation Consistently Achieve Your Objectives?
Are People Inspired To Watch Them All The Way Through?
How Often Do They Respond?

Remember, effective PowerPoint presentations are critical to your business because they influence your audience one way or another – either they like what they hear and see or they don’t. PowerPoint presentations should be one of your most effective marketing tools. If they aren't ... check out the following suggestions.

Advertising and social media aren't going to get you there if you don’t have an achievable GOAL. Get your branding and message really tight then set the tactics in motion. Watch the magic unfold.

If you want to include marketing and social media in your 2016 strategy to brand your business, think things through and get the most out of your time and resources. Below are important steps to consider when you :

1. Where Do You Stand Now?

Take a serious look at the inner workings of your marketing and social media plan. Do an internal and external audit of where your business really is, and not where you think it is … including what you’re doing right and what hasn’t worked? 

2. What Do You Want To Accomplish?

Advertising and social media isn’t going to get you there if you don’t have an achievable GOAL. Get your branding and message really tight then set the tactics in motion.

But, You Didn't Deliver What You Promised ...

Does this ring a bell with you ... you hire a vendor to provide a service to your company and it goes terribly wrong?

Several years ago as the Mar-Comms Director for a large technology innovator on the ‘client side’ of the fence, I conducted a PR agency review seeking help in enriching our media presence, enhance our brand awareness and grow the company.

Once the initial research (verifying references, identifying, interviewing, testing, comparing and final selection of the background review) was completed, my colleagues and I were satisfied that our efforts had brought us to the best candidate, and we signed a limited retainer with them.